Privacy Policy

1. Introduction

Welcome to Shehnayi Matrimonial Services. This Privacy Policy outlines how **SHEHNAYI MATRIMONIAL SERVICES LLP** ("we", "our", "us", or "Shehnayi"), a Limited Liability Partnership registered under the LLP Act, 2008 with LLP Identification Number **AAN-5456** and having its registered office at **P NO I-61, PANCHWATI COLONY, AIRPORT ROAD, BHOPAL, Bhopal, Madhya Pradesh, 462030, India**, collects, stores, processes, and protects your personal information.

We are committed to safeguarding your privacy in compliance with the **Digital Personal Data Protection (DPDP) Act, 2023** of India, Section 43A of the **Information Technology Act, 2000**, and other applicable data protection guidelines in India.

2. Data Collectable & Usage

To provide personalized matchmaking and matrimonial introductions, we collect the following classes of data:

• Personal Identifiers: Name, Gender, Date of Birth, Birth Place, and Birth Time.
• Contact Information: Valid Mobile Phone Numbers and Registered Email IDs.
• Demographics & Preferences: Caste, Subcaste, Gothra, Education, Profession, and Annual Income.
• Family Details: Parental names, sibling metrics, property details, and family business status.
• Media Assets: Portfolios of user-uploaded profile pictures and photographs.
• KYC Documents: Copy of ID and address proofs submitted voluntarily for credential verification.

3. Consent & Purpose of Processing

By registering an account and using Shehnayi, you explicitly consent to the collection and processing of your personal data for matchmaking purposes. Your data is used exclusively to:

• Establish your matrimonial profile and search parameters.
• Calculate compatibility tiers and recommend nearest match fallbacks.
• Authenticate your account logins via secure mobile SMS and email OTP targets.
• Verify profile credentials and award verified status badges.
• Enable communication channels, including Express Interests and chat lounge integrations.

4. Security Measures & Photo Privacy

We implement industry-standard encryption protocols (including Secure Sockets Layer / TLS SMTP links) and firewalls to secure your transactions and data assets. Additionally, we provide granular **Photo Privacy Locks** letting you secure your profile photos behind an unlock password.

For free tiers, candidate photos are rendered with a gold lock glassmorphic blur to prevent unauthorized screenshots and safeguard member privacy.

5. Data Sharing & Third-Parties

We do not sell, rent, or trade your personal data with third-party advertisers. Your information is shared only with:

• Matched members on our platform, subject to your account privacy configuration.
• Secure transactional partners, such as **PayU** for checkout processing.
• Law enforcement agencies, when required under statutory directives or court orders.

6. Your Rights & Data Erasure (Right to be Forgotten)

In alignment with the DPDP Act 2023, you have the right to access, rectify, or withdraw consent for processing your personal data.

You can permanently erase all your database profiles, match history, preferences, and conversations at any time through the "Delete Account" trigger inside the Privacy settings dashboard.

7. Grievance Officer

If you have any questions, concerns, or complaints regarding this Privacy Policy or data processing on our website, you may contact our designated Grievance Officer: